Conversion rate optimization for websites is the sort of thing that a lot of people keep talking about nonstop, but there is a pretty good chance that they are just using buzzwords without providing anything of substance for the most part. As if that weren’t already enough, their jargon laden advice which is already devoid of any practical tips can often mystify matters and make them a lot more difficult to accomplish than they actually are. If you own a website and you want to improve CRO, it’s best to focus on fundamentals and see how far they get you.
The truth of the situation is that you can get a lot of growth just from the basics, and PeertoPeer agrees with that whole heartedly. For example, something as simple as a prominent call to action may be enough to make your rate of conversion far higher than you ever thought it could be. This is because of the fact that users who see the CTA and have their eyes immediately drawn to it will be more likely to click and perform the action you desire, whether it is an email newsletter signup or some kind of a purchasing decision.
Another thing that you can do is to declutter your website. The fact of the matter is that consumers will navigate away from a website instantly if it is an eyesore, and what’s more is that it can prevent them from being able to spot the CTA. Just keep things simple by opting for a minimalist site design and put your CTA front and center so that it can never be missed by visitors who frequent your site.