Google charges over $950 dollars as CPC on certain personal injury law firm related keywords. An analysis of the top 25 most expensive keywords on Google shows that 19 out of them are related to personal injury law firms.
However, this becomes a less charming number when you see that the personal injury law firms heavily advertise themselves in mainstream media and billboards as well. So, the competition in this business is pretty high, and you will have to pay a huge amount just to get one click on your site.
The business model of personal injury law firms is unique. So, it is necessary that you take a look at their business model before reading any further.
Setting Cost Per Case Goals
Rather than their marketing campaign, the personal injury law firms should focus on the Cost Per Case that they desire. But this can be a difficult question to answer, as everything matters, and cases differ from each other.
Also, they should see how much they are willing to pay Google in terms of advertising to get one case.
Tracking is Very Important
Once you get a lead on your website, you should then try to effectively track it. It is really easy to set up tracking on Google.
Also, for the law firms that focus on getting more phone calls, call tracking can be added to the website as well. You can integrate the call tracking thing with Google Ads for free. However, you will not be able to see the full number of the caller.
Most of then leads and searches about personal injury law firms are from mobile. That is why optimizing a law firm’s website for mobile usage is very important. It always helps attorneys for personal injury in Miami in reaching their potential customers.